Understand
Listen to customer questions and look at the needs, context and barriers behind them.
COMPLETE CREATIVE SET
DIGITAL MARKETING / E-COMMERCE / CUSTOMER COMMUNICATION
Omar Mohamed
Samir.
From customer insight
to campaign execution.
I connect what customers need with the way a business communicates, sells and grows. My experience spans social media moderation, running a Shopify store, and developing marketing strategy at Total Tech.
Customer insightPractical executionStrategy & iteration
ABOUT ME / HOW I THINK
I want to understand the decision behind the work.
I start with the customer, ask what makes an idea relevant, and connect the pieces into a practical plan. I question assumptions, look for a clear reason to choose a product, and keep refining the details until the strategy and execution fit together.
Question
Test the first answer. A product claim or campaign idea needs a clear reason to make sense.
Connect
Link the message, customer journey, store operations, budget and business outcome.
Improve
Review the work, respond to feedback and refine both the thinking and the execution.
SELECTED WORK / MY PROJECTS
Different projects. A connected way of thinking.
My work covers an operating e-commerce store and a complete marketing concept developed at Total Tech. Each project shows a different part of my experience.
3arabety
An automotive-accessories e-commerce store.
ShopifyCustomersOrdersBostaMeta Ads
FOUNDER / E-COMMERCE OPERATIONS
Building the business behind the storefront.
Store setup, products, customer communication, advertising, orders and shipping connected in one operation.
Explore the project →
TOTAL TECH / BUSINESS & MARKETING CONCEPT
Velora: from the product idea to the marketing plan.
Research, positioning, audience, customer journey, media planning, creative production and retail concepts.
Explore the case study →EXPERIENCE
Customer communication. Store operations. Marketing.
RFCO Real Estate
Social Media Moderator
Jun 2025-Jan 2026 / May-Sep 2026
DMs, comments, property enquiries, prospect follow-up, escalation and shared tracking sheets.
3arabety
Founder & E-commerce Manager
Apr-Jul 2026
Shopify store setup and customization, products, customer communication, orders, Bosta shipping and Meta campaigns.
Total Tech
Digital Marketing & Media Buying
Aug 2026-present
Working through an initial three-month training period. Developing a full business project for presentation to the company team.
01 / E-COMMERCE PROJECT
3arabety / Shopify store & operations
View project
01 / E-COMMERCE PROJECT
3arabety / Shopify store & operations
FOUNDER & E-COMMERCE MANAGER / APR - JUL 2026
Working across the purchase journey.
Built and managed a Shopify automotive-accessories store, with responsibility for products, customer communication, orders, shipping setup through Bosta and Meta campaigns.
Store & products
Shopify setup, product listings, page customization and day-to-day operations.
Customers & orders
Customer enquiries and communication, order flow and Bosta shipping coordination.
Advertising
Meta campaigns and daily budget management across discovery and order processing.
What this work taught me: advertising, the storefront and customer operations need to work together.
02 / BUSINESS & MARKETING CONCEPT
Velora / Complete marketing case study
View case study
02 / BUSINESS & MARKETING CONCEPT
Velora / Complete marketing case study
VELORA / FULL BUSINESS CASE STUDY
The work behind the creatives.
Product choice and positioning, competitor comparison, audience insight, discovery and conversion, media allocation, repeat purchase, pharmacy expansion, mall activation and cost planning.
Decision making and ownership
Challenged a generic one-step USP, separated the brand's growth model from its market tier, refined customer and conversion logic, and connected campaign messages to the journey. AI and design tools supported production, with project direction and revisions central to the work.
70,000 EGP / 45-day media plan
- AwarenessDays 1-10 / 4,200 EGP
Start Meta and TikTok at 210 EGP/day each.
- Awareness + engagementDays 11-16 / 4,800 EGP
Run both stages; conditionally reallocate engagement spend.
- EngagementDays 17-22 / 3,300 EGP
325/225 initially; 550/0 only if the performance gap persists.
- Leads to paid ordersDays 23-38 / 50,000 EGP
1,550/1,550, then 1,800/1,300 and 2,100/1,000 if justified.
- RetargetingDays 39-45 / 7,700 EGP cap
Prepare both alternatives; activate one winning platform.
Budgets are planning allocations. Platform drafts are preparation work; live performance and sales results are not claimed.
COMPLETE CREATIVE SET
Five feed ads
COMPLETE CREATIVE SET
Five TikTok adaptations
COMPLETE CREATIVE SET
Six-card educational carousel
VIDEO WORK / PLAYABLE ORIGINAL FILES
Storytelling, revision and delivery.
Final awareness film, plus engagement, conversion and retargeting videos. The awareness workflow includes composition corrections, slogan placement, continuous sound, transitions and multiple delivery formats.
Awareness / final brand film
Engagement / conversation starter
Conversion / product-led order
Retargeting / brush offer
ON-GROUND / PRINTED AND RETAIL CONCEPTS
Beyond the social feed.
Planned activity includes three Cairo pharmacies, sales visits and LinkedIn outreach, a one-month mall booth, staff and installation allowances, and measures for enquiries, trials and purchases.
VELORA / PROJECT DOCUMENTATION
Explore the full project presentation.
All 45 pages of the current presentation are included below and in the portfolio PDF. Click any page to inspect it. The original working name was “Leave In”; the newer campaign assets use “Velora”.
Open the complete strategy presentation 45 pages
LET'S CONNECT
Explore my experience.
Talk about the next opportunity.
Based in Cairo. Arabic: Native. English: Conversational.